BLA_salamiopening

"Fandangos and salami were offered cheek by jowl at the opening of Rancho Pico, a super-market in Los Angeles. Super-markets, fearing that their customers have become too jaded to be attracted by conventional searchlight displays, now put on floor shows with their weekend sales. The Otto K. Olesen Illuminating Co., which supplies the searchlights, also produces the floor shows." -- LIFE Magazine, November 1938. (Bizarre Los Angeles)

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